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    Cheese

    John B. Sanfilippo & Son purchases Just the Cheese brand

    Just the Cheese is a baked cheese snacking brands and offers 100% real cheese snack bars and cheese crisps.

    marketing-rd.jpg
    December 26, 2022

    John B. Sanfilippo & Son Inc. purchased substantially all of the assets of the Just the Cheese brand business from Specialty Cheese Co. Inc.

    The acquisition was funded via the company’s existing bank credit facility.

    Just the Cheese, which appeared on "Shark Tank," is a baked cheese snacking brands and offers 100% real cheese snack bars and cheese crisps. It primarily competes in the baked cheese snack category, which is currently estimated to be a $100 million category. Just the Cheese products can be found online and in a variety of retail outlets in flavors like Aged Cheddar and Grilled Cheese.

    “The acquisition of Just the Cheese, which currently will not have a significant impact on our financial results, will provide us a product that expands our portfolio into new snacking categories. Additionally, the assets and capabilities acquired will be complimentary to our existing product portfolio and are expected to lead to exciting innovation opportunities” said Jeffery T. Sanfilippo, John B. Sanfilippo & Son CEO.

    Elgin, Ill.-based John B. Sanfilippo & Son Inc. is a processor, packager, marketer and distributor of nut and dried fruit-based products that are sold under the company’s Fisher, Orchard Valley Harvest, Squirrel Brand and Southern Style Nuts brand names and under a variety of private brands.

    KEYWORDS: cheese cheese snacks

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