Episode 21 — CEO of a2 Milk discusses functional dairy
Blake Waltrip talks about the many health benefits the product provides.
Blake Waltrip, CEO of a2 Milk, joins us for Episode 21 of our “Let’s Talk Dairy” podcast.
Waltrip joined the company in May 2016, assuming the role of chief executive of the USA region, which is headquartered in Boulder, Colo. He is responsible for leading its Northern American liquid milk business as well as managing a2’s supply chain partnerships and performance for this region.
Waltrip has a strong marketing and general management skill set. He was previously the CEO of Quinoa Corp. Inc., (The Ancient Harvest Brand). He previously served as vice president and chief marketing officer of the beverage division of the Hain Celestial Group; managing partner of a marketing services and strategy group, Growth Ventures; president Americas of Lowe Alpine; and had an extensive marketing career with Nestlé USA beverage brands.
In this episode, Waltrip discusses:
- a2 Milk’s partnership with The Hershey Co., the products they jointly produced and their better-for-you benefits.
- The many benefits chocolate milk can provide.
- The challenge of formulating great-tasting products that also provide functional benefits.
- What is next for a2 and what new products could be launched in the future.
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