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Despite a 3.3% decrease of unit sales, the milk category demonstrated strong strength, notching an increase of more than 7% to $15.32 billion for the 52 weeks ending Sept. 4, IRI data reports. Milk is king of the dairy category leader, followed by Cheese and Yogurt.
The milk comes from cows that naturally produce only the A2 protein rather than the combination of A1 and A2 proteins contained in most dairy products.
February 21, 2022
The new Hershey’s a2 milk pairs America’s No. 1 milk chocolate brand with one of America’s fastest-growing premium milk brands to provide a natural chocolate milk that uniquely combines the taste, nutrition and all-family appeal that should drive premium milk sales, the companies say.
York, Pa., can trace its beginnings back to 1741, when settlers from the Philadelphia region founded the city. And Rutter's Dairy, which is based in this area, has an origin story that goes back almost as far.