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    New Dairy ProductsNon-Dairy Beverages

    Outshine launches blender-free Smoothie Cubes in three flavors nationwide

    Functional, real fruit smoothies contain vitamin B, fiber and collagen peptides.

    Outshine smoothie cubes.jpg
    October 20, 2022

    To help with busy fall schedules, Outshine, a Los Angeles brand known for its frozen fruit bars, launched a new lineup: Smoothie Cubes, the company's first innovation in the frozen smoothie space.

    Outshine Smoothie Cubes allow busy adults to create blender-free, real fruit smoothies, making enjoying a nutritious snack easier than ever, whether at home or on the go. Each delicious flavor combination has nutrients to help consumers live their best lives, the company says.

    Outshine Smoothie Cubes come in three delicious varieties, including:

    •    The Go-Getter: A tropical smoothie made with mango, banana, pineapple, papaya, date paste, beet juice, a touch of chia and B vitamins.

    •    The Glow To: A green smoothie made with banana, pineapple, mango, date paste, spinach, kale, kiwi, cucumber, a touch of chia seed and Vital Proteins Collagen Peptides.

    •    The Gut Supporter: A tasty smoothie made with strawberries, banana, coconut cream, carrot juice, date paste, beet juicoe, a touch of chia seed and fiber.

    “Our consumers are constantly looking for convenient, nutritious options to support their busy lifestyles," says Jamie Harbeck, senior manager of new business ventures at Nestlé USA. "With OUTSHINE Smoothie Cubes, we found a new way to deliver the quality and ease of an out-of-home smoothie without the hassle and mess that comes with conventional, homemade smoothies."

    Each serving of Outshine Smoothie Cubes contains 15 grams of total sugar or less, zero grams of added sugars, no artificial flavors or colors and no GMO ingredients.

    To enjoy, consumers can simply put four ounces of the Smoothie Cubes in a cup with a liquid of one's choice, let sit for 15 minutes, then shake — no blender needed. However, if preferred, consumers also can use a blender, but the company points out that this premixed fruit blend is designed to take the mess out of smoothie-making.  

    "Many consumers have packed schedules and are constantly on the go, but still want to take small actions to live a better lifestyle," explains Tracey Warner Halama, CEO at Vital Proteins. "The Glow To Smoothie Cubes created in collaboration with Outshine and Vital Proteins offer one more way for wellness enthusiasts to easily incorporate collagen peptides in their daily routines."

    Outshine Smoothie Cubes are in the freezer aisle of select retailers across the country, including United Supermarkets, Big Y, Wegmans and coming soon to Kroger for a suggested retail price of $6.99-$7.49. 


     


    KEYWORDS: cultured dairy functional ingredients smoothies snacking

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