The ready-to-drink (RTD) beverage market is evolving, with cold brew and refrigerated coffee on the rise, while traditional coffee and juice face declines. Health-conscious consumers are favoring lower-sugar options, pushing brands to adapt. Discover the thriving segments and strategies that are shaping the future of delicious and nutritious drinks.
Each sip blends lactose-free, protein-packed Lifeway Kefir with juicy pineapple, coconut, and banana for a refreshing balance of nourishment and indulgence. Billions of live probiotics work to support gut and immune health, while adaptogens and antioxidants restore calm, focus, and radiance, the companies said.
Together, the brands launched the limited-edition Trust Your Gut Smoothie, a functional beverage formulated with Lifeway's probiotic and high-quality bioavailable protein-rich kefir.
Pitaya Foods is shaking up the frozen snack aisle once again with the brand's newest line of Swirl Smoothie Bowls that are non-GMO, indulgent and nutrient-forward snacks that do not require compromise, the San Diego-based company says.
The Mystery Flavor launch is an extension of f’real’s "Discover Your f’real" global campaign, which embraces Gen Z’s curiosity for new experiences and encourages consumers to take the leap and discover a nearby f’real location.
Each smoothie features Häagen-Dazs signature sorbet flavors blended with vanilla ice cream and fruit. For a non-dairy alternative, an extra scoop of sorbet can be added in place of ice cream upon request.
January 16, 2024
The returning Real Fruit Smoothies feature five smoothie flavors and the most extensive lineup of the brand's dessert offerings, including Aloha Mango, Strawberry Banana, Wildberry, Pomegranate Berry, and their latest flavor, Strawberry Mango.
Dancer and actress Julianne Hough invests in 1-Step Blender Bites.
October 2, 2023
Frozen food innovator Blender Bites announced that its self-titled frozen smoothies and frappes are available at 1,665 Walmart Supercenter stores nationwide. American dancer, Dancing with the Stars host, entrepreneur and TV personality Julianne Hough joins the female-led company as a strategic brand partner and investor.
Dairy Management Inc., Chartwells K12 and General Mills partner to increase milk and yogurt consumption.
August 31, 2023
Following a successful checkoff pilot, Dairy Management Inc. (DMI) reports that the results of the checkoff checkoff-initiated smoothie program pilot showed increased consumption of milk and yogurt. As a result, the program will be offered in more schools this fall, the Rosemont, Il.-based company says.