Tillamook County Creamery Association (TCCA) is bringing back its Partnership for Creamier Ice Cream (PCIC) for another summer of fun. Founded in 2021, the PCIC is on a mission to ensure every scoop and cone of ice cream has more cream and better ingredients. Leading the charge on PCIC’s mission to share creamier ice cream with everyone is actress, comedian and author, Jenny Slate.
Slate joins the PCIC at a consumer crossroads in the ice cream aisle: those who buy the creamiest, ice cream ever (ahem…Tillamook) and those who, for some reason, don't. Working hard to convert everyone to the extra creamy side, Slate stars in a new digital advertising campaign for TCCA in which she and fellow members of the Partnership for Creamier Ice Cream go to great lengths to encourage sharing of Tillamook extra-creamy ice cream. The campaign is running across connected TV, digital video, social, search and out of home, the company says.
"You know what pairs well with extra creamy ice cream? Sharing said ice cream. So when Tillamook approached me, I knew I was the person to help share Tillamook creamy ice cream with the people," Slate says. "Old Fashioned Vanilla, Oregon Strawberry, Cookies & Cream…it's almost impossible to pick a favorite."
TCCA has been making ice cream with more cream than industry standards require since 1947, producing nearly 30 extra creamy Tillamook Ice Cream flavors, including Old-Fashioned Vanilla, Cookies & Cream, Oregon Strawberry, and Tillamook Mudslide. This year, TCCA also added the rich, buttery, and even a little salty Butter Pecan to the portfolio. All Tillamook Ice Cream is made with rBST-free milk1 and no artificial flavors or preservatives, the ice cream processor says.
"Tillamook Ice Cream tastes better because it's made right, meaning with no shortcuts and with extra cream, which is why we're doubling down on the mission of the Partnership for Creamier Ice Cream for a second year to share creamier ice cream to all," says Kate Boltin, vice president of brand marketing for TCCA. “With Jenny — a noted ice cream lover with a 'winky' personality that matches our own — joining the PCIC, we're excited to bring our mission to life in a big way."
Tillamook’s new Butter Pecan flavor and other varieties in its portfolio are available nationwide for a suggested retail price of $6.99 per half-gallon carton.