Tillamook County Creamery Association (TCCA), Tillamook, Ore., said it is bringing back the Partnership for Creamier Ice Cream (PCIC) for another summer of fun. The PCIC was founded in 2021 to ensure every scoop and cone of ice cream has more cream and better ingredients. The PCIC is on a mission to share creamier ice cream with everyone
Actress, comedian and author Jenny Slate is joining the PCIC “at a consumer crossroads in the ice cream aisle: those who buy the creamiest, ice cream ever (ahem …Tillamook) and those who, for some reason, don't,” TCCA said. Working hard to convert everyone to the extra creamy side, Slate stars in a new digital advertising campaign for TCCA in which she and fellow members of the PCIC go to great lengths to encourage sharing of Tillamook extra-creamy ice cream. The campaign debuts on May 9 across connected TV, digital video, social, search and out of home.
"You know what pairs well with extra creamy ice cream? Sharing said ice cream.” Slate said. “So when Tillamook approached me, I knew I was the person to help share Tillamook creamy ice cream with the people. Old Fashioned Vanilla, Oregon Strawberry, Cookies & Cream … it's almost impossible to pick a favorite."
TCCA said it has been making ice cream with more cream than industry standards require since 1947, producing almost 30 extra creamy Tillamook Ice Cream flavors, including Old-Fashioned Vanilla, Cookies & Cream, Oregon Strawberry and Tillamook Mudslide. This year, TCCA also added Butter Pecan to the portfolio. All Tillamook Ice Cream is made with rBST-free milk and no artificial flavors or preservatives.
"Tillamook ice cream tastes better because it's made right, meaning with no shortcuts and with extra cream, which is why we're doubling down on the mission of the Partnership for Creamier Ice Cream for a second year to share creamier ice cream to all," said Kate Boltin, vice president, brand marketing, TCCA. "With Jenny — a noted ice cream lover with a 'winky' personality that matches our own — joining the PCIC, we're excited to bring our mission to life in a big way."
TCCA said it is inviting consumers nationwide to join the PCIC and share Tillamook ice cream with others through the #ScoopCreamier weekly challenge contest on social media. Beginning May 11, TCCA will roll-out a series of weekly challenges on the brand's Instagram and TikTok every Wednesday through June 1. Each #ScoopCreamier entry offers a chance to win prizes ranging from a Tillamook ice cream cooler to a PCIC flag signed by Jenny Slate. Additionally, those who sign up to join the PCIC will be entered to win a getaway to the land of creamy ice cream: a stay at the River Cabaan and trip to PCIC headquarters at the Tillamook Creamery in Tillamook, Ore.
And starting in May, the Tillamook Ice Cream Truck will be hitting the road in Atlanta, Washington, D.C., and Baltimore, TCCA said. To view the campaign, visit ScoopCreamier.com.