New advertising features actress, comedian and author Jenny Slate.
May 9, 2022
Tillamook County Creamery Association (TCCA), Tillamook, Ore., said it is bringing back the Partnership for Creamier Ice Cream (PCIC) for another summer of fun.
Flavor detectives who submitted the correct guess — Blueberry Pancake — are entered to win ice cream for life.
March 15, 2022
The all-new Mystery Flavor from Turkey Hill Dairy, Conestoga, Pa., is no longer a mystery. Turkey Hill revealed that the mystery flavor is Blueberry Pancake, combining breakfast and dessert “to create a taste so delicious you’ll scoop up seconds every time.”
Throughout National Ice Cream Month in July, customers who dine in and purchase a Wahlburgers kids’ meal will receive a free Hood Birthday Cake mini ice cream sandwich.
July 7, 2021
Hood, the dairy brand of Lynnfield, Mass.-based HP Hood LLC, said it teamed up with the well-known Boston based brand Wahlburgers to celebrate National Ice Cream Month and Ice Cream Sandwich Day this summer.
The maker of mochi ice cream snacks is celebrating National Ice Cream Day all month.
July 2, 2021
My/Mochi Ice Cream said it is inviting ice cream lovers everywhere to show off their “Mmm Face,” that special face snackers can't help but make while My/Mochi melts their mouth's mind, in exchange for free My/Mochi ice cream and a chance to win “more mochi balls than the mouth can handle.”
The brand announced a partnership with Lena Waithe to Launch #ThatsDazs campaign.
March 25, 2021
Häagen-Dazs, an ice cream brand of Oakland, Calif.-based Dreyer’s Grand Ice Cream Inc., with the help of multi-hyphenate creator, Lena Waithe, announced a $1.5 million commitment over the next three years to uplift a new generation of diverse tastemakers and creators.
Like many other U.S. retail food categories, the ice cream category has been awash with innovation during the past few years. From lower-sugar, higher-protein formulations and portion-controlled offerings to "ice cream" that's ... well ... not really ice cream.
The update includes new packaging, website, integrated marketing campaign and product innovations.
January 13, 2020
As Perry’s Ice Cream Company Inc., an Akron, N.Y.-based Great Lakes regional brand, begins its 102nd year in business, the company said it is debuting its first brand identity refresh and packaging evolution since 2007.