Boursin, a brand of Chicago-based Bel Brands USA, added two culinary-inspired products to its portfolio: Boursin Bites Garlic & Fine Herbs cheese and Boursin Cooking Cream Garlic & Fine Herbs. The brand says the new products allow home chefs to easily introduce the signature rich, bold flavors of its delicious blend of garlic and fine herbs to elevate any dish.
Boursin Bites have the same flavor and creamy, crumbly texture as the traditional Boursin Garlic & Fine Herbs cheese — artfully folded with a blend of delicate garlic, fragrant parsley and mild chives — but in bite-size pieces. They can be added to any salad or pasta dish for a fast flavor boost or placed on a mini skewer appetizer; the possibilities are endless, Boursin says.
Boursin Cooking Cream also embodies the signature garlic and fine herbs flavor, but in an ultra-smooth cream that seamlessly blends into favorite dishes, making it even simpler for home chefs to add a burst of flavor and richness without the extra work, the brand says. It can be added into soups, sauces and more for a bold blend of flavor.
"For years, Boursin Cheese has been a staple in kitchens across the country — featured as the centerpiece of a cheeseboard while entertaining and incorporated into home-cooked meals. But now we're making it even simpler to elevate any dish," says Jamee Pearlstein, brand director of Boursin. "Through consumer feedback, shared recipes and social posts, we've seen the many ways our fans love to incorporate Boursin's unique taste and texture in their dishes, and we're thrilled to introduce these two new offerings to make it easier than ever for them to add Boursin to their favorite recipes."
The culinary-focused products join Boursin's existing portfolio of entertaining cheeses, which includes the traditional Boursin cheese in five year-round flavor options and one dairy-free variety. The products began rolling out in February and will soon be available at major retailers nationwide, Boursin says, including Albertsons, ACME, Meijer, Hannaford and more. Boursin Bites have a suggested retail price starting at $4.49, while Boursin Cooking Cream has a suggested retail price starting at $5.49.