Boursin debuts Crumbles
Courtesy of Bel Brands
Boursin Cheese added a new product to its culinary-inspired lineup, Boursin Crumbles.
The new offering, which is available in Garlic & Fine Herbs and Caramelized Onion & Herbs, is giving foodies a simple, yet elevated way to add deliciously unique texture and bold flavor to their favorite meals, the company said.
Boursin Crumbles are designed for convenience, packed in a resealable container, and perfect for cheese fans looking for quick ways to enhance their favorite dishes while still delivering the signature flavors they know and love. Different than Boursin Bites, an innovation introduced in 2021 intended for snacking, this all-new format will introduce Boursin – and its notable rich, bold flavors – to a new shopper that is seeking a product that easily adds a gourmet touch to everyday dishes.
"Whether entertaining for a large group or cooking for one, Boursin Crumbles will empower people to effortlessly elevate their meals — bringing the distinct flavor and texture of Boursin to any recipe with a simple sprinkle," said Katie Herrmann, Boursin brand director.
Boursin Crumbles in Garlic & Fine Herbs and Caramelized Onion & Herbs varieties are available now at retailers including Publix, Albertsons, Sprouts, and Hannaford, with more availability in the coming months for $5.99 MSRP.
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