HP Hood LLC (Hood), Lynnfield, Mass. announced a partnership with the Museum of Science, Boston, to offer family-friendly science experiments that focus on the science of light.

Shamrock Farms and its Rockin’ Protein line of protein-packed milk beverages announced that professional basketball star Bradley Beal will join the brand as an athlete ambassador and captain of Team Rockin’.

General Mills Big G cereal and the “got milk?” campaign from the Milk Processor Education Program (MilkPEP) announced a historic partnership designed to deliver even more fun along with the essential nutrition people need to fuel their mornings.

When things got tough this year, Americans went out and got milk — lots of it.

Twenty years ago, World Milk Day was established by the Food and Agriculture Organization of the United Nations to recognize the importance of milk as a global food, as well as to celebrate the dairy sector.

Retail purchasing behavior has shifted dramatically in recent weeks. As part of that shift, Americans have embraced milk — a staple already in 94% of homes — even more so than they typically do, according to the Washington, D.C.-based Milk Processors Education Program (MilkPEP).

Borden Dairy said it entered into an official partnership with the Dallas Mavericks and American Airlines Center (ACC) in an exciting move to bring venue guests nutritious options for game and event nights.

Rani brings nearly 25 years of integrated marketing experience across consumer packaged goods companies and marketing agencies to the fluid milk promotion program.

Witten is encouraging fans to indulge in a glass of Promised Land’s Midnight Chocolate milk.