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The NFTs feature Team Milk athletes JuJu Smith-Schuster, Terry McLaurin and Justin Herbert.
January 6, 2022
The “got milk?” campaign from the Washington, D.C.-based Milk Processor Education Program (MilkPEP) is giving football fans the chance to win limited-edition non-fungible tokens (NFTs) featuring Team Milk athletes JuJu Smith-Schuster, Terry McLaurin and Justin Herbert.
New ‘got milk?’ stunt celebrates dairy milk's performance-fueling power by revealing what really happens behind the milk fridge.
July 8, 2021
Several unsuspecting shoppers at an Albertsons supermarket in Boise, Idaho, were recently in for a shock when they ventured into the dairy section to buy milk.
Mountaineer, filmmaker Jimmy Chin filmed Kai Lightner in ‘The Wall’ for the campaign’s debut.
May 19, 2021
It’s 5:45 p.m. Elite sports climber Kai Lightner is walking down a bustling Kansas City street when his attention is arrested by something up above. He reaches for his milk, takes a drink, passes it to his mom and begins his ascent to the top of a 30-story building, where he comes face to face with a climbing wall.
Milk long has been known to have nine essential nutrients. But according to the Washington, D.C.-based Milk Processor Education Program (MilkPEP), new research examined by FDA and a review of the dietary reference intakes (DRIs) by the National Academies show that milk is also a good source of zinc, potassium and selenium and an excellent source of iodine.
General Mills releases special-edition boxes featuring characters with milk mustaches to highlight the benefits of cereal and milk.
January 6, 2021
General Mills Big G cereal and the “got milk?” campaign from the Milk Processor Education Program (MilkPEP) announced a historic partnership designed to deliver even more fun along with the essential nutrition people need to fuel their mornings.
DMI, local checkoff teams to celebrate farmers with stories of resiliency, contributions.
May 29, 2020
In celebration of National Dairy Month, Rosemont, Ill.-based Dairy Management Inc. (DMI) and state and regional checkoff teams around the country will be showcasing dairy’s resilience and community impact during the COVID-19 pandemic.
Actions include a new effort to strengthen milk’s positive sentiment, creation of a resource guide for milk brands, and more.
April 8, 2020
Retail purchasing behavior has shifted dramatically in recent weeks. As part of that shift, Americans have embraced milk — a staple already in 94% of homes — even more so than they typically do, according to the Washington, D.C.-based Milk Processors Education Program (MilkPEP).
She brings ‘passion for collaboration, strategy and impact to the milk industry.’
September 27, 2019
Rani brings nearly 25 years of integrated marketing experience across consumer packaged goods companies and marketing agencies to the fluid milk promotion program.