Two months ago in this column, I addressed the alleged decline of milk consumption by Generation Z, defined as those born between 1997 and 2012. According to a report, Gen Z is consuming much less milk than the national average.

Zany Ziplines will launch via a live-streamed tournament on Twitch and TikTok from the gaming zone at VidCon Anaheim on June 22 at the Anaheim Convention Center.

During the race on Sunday, May 21, the #TeamMilk cheer squad is taking over mile 23 with a milky white tunnel of motivation in support of all runners as they head into the final miles of the race. 

Rick Beaman joined Hiland Dairy in 2012 and was vice president before being named president.

After sponsoring women runners at the 2022 Marathon in NYC, this year Milk aims to extend support even further, sponsoring every woman running any marathon who signs up for Team Milk.

It is not too late to implement a diversity, equity, and inclusion plan, which can yield tremendous benefits for any company. In Dairy Foods' first cover story on this topic, learn from strategies enacted by Danone North America, Tetra Pak, Tillamook County Creamery Association, MilkPEP and more on how diverse teams help foster connection and growth.

26.2 is committed to sponsoring this year's female marathoners while simultaneously supporting the next generation of female runners in partnership with Girls on the Run, an organization dedicated to empowering young girls through running. 

The “got milk?” campaign from the Washington, D.C.-based Milk Processor Education Program (MilkPEP) is giving football fans the chance to win limited-edition non-fungible tokens (NFTs) featuring Team Milk athletes JuJu Smith-Schuster, Terry McLaurin and Justin Herbert.

Several unsuspecting shoppers at an Albertsons supermarket in Boise, Idaho, were recently in for a shock when they ventured into the dairy section to buy milk.

It’s 5:45 p.m. Elite sports climber Kai Lightner is walking down a bustling Kansas City street when his attention is arrested by something up above. He reaches for his milk, takes a drink, passes it to his mom and begins his ascent to the top of a 30-story building, where he comes face to face with a climbing wall.