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    Home » Keywords » MilkPEP

    Items Tagged with 'MilkPEP'

    ARTICLES

    Team Milk NFT promotion

    ‘Got milk’ campaign partners with pro footballers for NFT giveaway

    The NFTs feature Team Milk athletes JuJu Smith-Schuster, Terry McLaurin and Justin Herbert.
    January 6, 2022

    The “got milk?” campaign from the Washington, D.C.-based Milk Processor Education Program (MilkPEP) is giving football fans the chance to win limited-edition non-fungible tokens (NFTs) featuring Team Milk athletes JuJu Smith-Schuster, Terry McLaurin and Justin Herbert.


    Read More
    got milk 2021 campaign

    Olympians Kristin Armstrong, Ariel Torres surprise shoppers from gym behind the supermarket milk section

    New ‘got milk?’ stunt celebrates dairy milk's performance-fueling power by revealing what really happens behind the milk fridge.
    July 8, 2021

    Several unsuspecting shoppers at an Albertsons supermarket in Boise, Idaho, were recently in for a shock when they ventured into the dairy section to buy milk.


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    Kai Lightner

    MilkPEP debuts ‘You’re Gonna Need Milk for That’ campaign

    Mountaineer, filmmaker Jimmy Chin filmed Kai Lightner in ‘The Wall’ for the campaign’s debut.
    May 19, 2021

    It’s 5:45 p.m. Elite sports climber Kai Lightner is walking down a bustling Kansas City street when his attention is arrested by something up above. He reaches for his milk, takes a drink, passes it to his mom and begins his ascent to the top of a 30-story building, where he comes face to face with a climbing wall.


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    Got Milk logo

    New data, updated nutrition labeling rules push milk past sports drinks

    Milk brands can now claim 13 essential nutrients.
    March 26, 2021

    Milk long has been known to have nine essential nutrients. But according to the Washington, D.C.-based Milk Processor Education Program (MilkPEP), new research examined by FDA and a review of the dietary reference intakes (DRIs) by the National Academies show that milk is also a good source of zinc, potassium and selenium and an excellent source of iodine.


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    General Mills got milk partnership

    General Mills Big G cereal and ‘got milk?’ team up for breakfast

    General Mills releases special-edition boxes featuring characters with milk mustaches to highlight the benefits of cereal and milk.
    January 6, 2021

    General Mills Big G cereal and the “got milk?” campaign from the Milk Processor Education Program (MilkPEP) announced a historic partnership designed to deliver even more fun along with the essential nutrition people need to fuel their mornings.


    Read More
    MilkPEP Santa promotion

    MilkPEP showing appreciation for milk industry’s hard work this year

    Employees of MilkPEP brands and certain others may upload photos of milk and cookie creations for a chance to win a surprise from ‘Santa J. Claus.’
    November 17, 2020

    Year-round, and especially this year, the milk industry worked hard to get milk to those who needed it.


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    30 Days of Dairy

    Checkoff’s National Dairy Month efforts feature ‘Raising Gallons’ video, ‘30 Days of Dairy’

    DMI, local checkoff teams to celebrate farmers with stories of resiliency, contributions.
    May 29, 2020

    In celebration of National Dairy Month, Rosemont, Ill.-based Dairy Management Inc. (DMI) and state and regional checkoff teams around the country will be showcasing dairy’s resilience and community impact during the COVID-19 pandemic.


    Read More
    MilkPEP logo

    MilkPEP is helping the industry ‘navigate this unprecedented time’

    Actions include a new effort to strengthen milk’s positive sentiment, creation of a resource guide for milk brands, and more.
    April 8, 2020

    Retail purchasing behavior has shifted dramatically in recent weeks. As part of that shift, Americans have embraced milk — a staple already in 94% of homes — even more so than they typically do, according to the Washington, D.C.-based Milk Processors Education Program (MilkPEP).


    Read More
    milkpep

    Milk’s Olympic approach to disrupt, engage

    MilkPEP is putting milk brands at the center of the 2020 Olympic Games conversation
    Victor Zaborsky
    February 17, 2020
    Faced with challenging times, it's time for the milk category to regain the narrative and recapture the attention of core consumers.
    Read More
    MilkPEP logo

    Yin Rani named CEO of Milk Processor Education Program

    She brings ‘passion for collaboration, strategy and impact to the milk industry.’
    September 27, 2019

    Rani brings nearly 25 years of integrated marketing experience across consumer packaged goods companies and marketing agencies to the fluid milk promotion program.


    Read More
    More Articles Tagged with 'MilkPEP'
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    Events

    August 23, 2022

    Important Sanitation Strategies to Prevent Pests at Your Dairy Facility

    Your dairy facility provides the perfect environment for flies, cockroaches, ants, and more to setup residence – and potentially damaging to your bottom line and products. Join the pest experts at IFC to discover strategies to stop pest risks at your facility.

    September 20, 2022

    Addressing Challenges Associated with Sugar Reduction

     This webinar will discuss how to solve challenges regarding formulating reduced-sugar products that also taste great, plus much more.

    View All Submit An Event

    Products

    Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

    Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

    An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

    See More Products
    Coronavirus and the Dairy Industry

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