Bubbies Homemade Ice Cream and Desserts Inc., Aiea, Hawaii, says it debuted three new nondairy mochi flavors in six-pack retail boxes: vegan Strawberry mochi, vegan Chocolate mochi and a newly created flavor — vegan Mango mochi. Made with a base of coconut “milk” and wrapped in sweet mochi dough, the new varieties are now available in select Whole Foods Market and Gelson’s Market locations with additional retailers to follow. This summer, the new line will also come in a variety box at select Costco stores.
“We’ve seen a huge surge in demand from consumers seeking comforting indulgences over the past year, so it’s natural that ice cream would be one of the first foods they turned to,” says Katie Cline, vice president of marketing at Bubbies Ice Cream. “Not only are shoppers looking for ice cream as a comfort food, but also as a unique experience — from texture to flavor discovery and natural ingredients. We want to make our beloved mochi ice cream accessible to as many people as possible, so we’re thrilled to be launching our new vegan mochi ‘ice cream.’”
Like all other Bubbies products, the vegan Strawberry, Chocolate and Mango Mochis are made with only high-quality, real ingredients, including all-natural flavors and real fruit puree. The offerings combine the traditional rice-based, Japanese-inspired, sweet and delicate mochi dough with velvety-smooth coconut-based “ice cream,” Bubbies says. The vegan mochi are certified vegan, gluten-free and Non-GMO Project Verified.