Symrise Diana Food to create app to enhance traceability of farming, sourcing practices
The app collects, structures and coordinates agronomy data from all over the world.
Symrise Diana Food (Diana Food), part of Symrise AG, Holzminden, Germany, said it entered into an agreement with Smag Smart Agriculture for the development of a customized mobile software app that will digitize the global agronomic activities of Diana Food.
Diana Food said it decided to implement this digital solution because of its wish to structure, gather and coordinate all its agro-data in one place using a common language. The app, which is part of the Smag Agreo business software platform, will create a digital agro-community comprised of Diana Food’s 13 global agronomists and its fruit and vegetable producers. It will serve as a repository of the company’s complete knowledge of agronomy, with agro-data gathered and structured cohesively and accurately.
Collecting and securing information accurately right in the field will enable Diana Food to harmonize its vast agronomy data and homogenize agronomy practices at farms across Europe and the Americas, the company said. The software will improve scalability, facilitate continuity plans and make traceability more attractive to all stakeholders.
“Many consumers lack trust in the food supply,” said Nicolas Gribius, EMEA agronomy manager at Diana Food. “The use of this digital technology demonstrates how Diana Food helps its customers address this concern with highly accurate, high-quality data.”
Diana Food said it is currently piloting the app in two countries, France and Chile, for testing prior to global rollout. Phase One launch, scheduled for October 2021, will include customized functionalities and development protocols that relate specifically to Diana Food. A potential Phase Two update will include added functionalities that Phase One identifies, as well as a direct connection to Diana Food’s enterprise resource planning platform.
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