Items Tagged with 'milk sales'

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market trends

Flavored milk sales take off at retail

But sales of white milk tumble.
kathie canning
Kathie Canning
January 21, 2022

Retail milk sales have soured of late. Dollar sales within the refrigerated milk category fell 1.5% to $14,274.0 million during the 52 weeks ending Nov. 28, 2021, according to data from Chicago-based market research firm IRI. Unit sales tumbled 4.6% to 4,736.1 million.


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The long and winding road postcard

2021 State of the Industry: Milk is on a long and winding road

Milk is yet again pumping the brakes after a pandemic-related boost; however, flavored milk is still taking the expressway.
anna boisseau
Anna Boisseau
November 5, 2021

After years of riding in the slow lane, the retail milk category got a pandemic-related jump last year. But since COVID-19-related panic buying subsided and some normalcy returned in 2021, milk sales felt the gridlock once again. 


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lets talk dairy

Episode 3 - Marketing milk in a new era

April 15, 2021
Yin Woon Rani, CEO of the Washington, D.C.-based Milk Processor Education Program (MilkPEP), joins us for episode three of the "Let's Talk Dairy" podcast. Rani brings nearly 25 years of integrated marketing experience across CPG companies and marketing agencies to her MilkPEP position.
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mkt trends

A big comeback for refrigerated milk at retail

Retail sales of refrigerated milk see a pandemic-powered growth spurt.
kathie canning
Kathie Canning
January 21, 2021
Up until only recently, milk sales in U.S. retail outlets had been on a decades-long decline. As the coronavirus forced many consumers to work, study and/or eat at home, however, retail milk sales benefited.
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2020 State of the Industry: Abracadabra! — Milk sales take off

2020 State of the Industry: Abracadabra! — Milk sales take off

It’s no illusion. The coronavirus pandemic and product innovation are bringing consumers back to the category.
kathie canning
Kathie Canning
November 6, 2020
After seeing declines year after year, the milk category (at least at retail) now seems to be pulling rabbits out of a hat. Dollar sales in the overall category rose 7.8% to $16,330.1 million during the 52 weeks ending Sept. 6, 2020, according to data from Chicago-based market research firm IRI.
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Retail whole-milk sales reemerge

Retail whole-milk sales reemerge

But the rest of the milk category continues to struggle
anna boisseau
Anna Boisseau
February 6, 2020
From cashew to banana "milk," it seems like nondairy milk alternatives have been popping up in every imaginable form in recent years. And conventional milk has suffered from the competition.
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2019 State of the Industry report: Milk aims for an inside straight

2019 State of the Industry report: Milk aims for an inside straight

Despite milk’s streak of bad luck, innovative products with functional benefits are holding the high cards.
anna boisseau
Anna Boisseau
November 4, 2019
At first glance, it seems that milk hasn't been dealt the best hand. But the beverage isn't considering folding: While purchasing numbers have declined in recent years, it's still present in 91% of American households, according to the September 2019 "Eating Trends: Meat, Dairy, Vegetarian, and Vegan" report from the Packaged Facts division of Rockville, Md.-based MarketResearch.com.
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milk sales data

Milk sales take a dive

Even flavored milk and whole milk have been struggling
kathie canning
Kathie Canning
February 5, 2019
It's no secret that the fluid milk category has been struggling at retail for quite some time. However, sales of flavored milk and whole milk actually made some impressive gains in the not-too-distant past.
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