Honest to Goodness, a new brand of White Plains, N.Y.- and Broomfield, Colo.-based Danone North America, said it launched as a purpose-driven creamer brand, offering a delicious line of plant-based coffee creamers crafted with thoughtfully sourced ingredients from around the world. The new brand’s initial product line includes three flavors: Madagascan Vanilla Bean, Unsweetened Madagascan Vanilla Bean and Himalayan Salted Caramel.
Honest to Goodness said it was founded on a mission to support local communities where its ingredients are sourced and to bring a more conscious, purpose-driven creamer to market. As one of Danone North America’s brands, Honest to Goodness is proudly part of the B Corporation movement.
“In creating Honest to Goodness, we were passionate about developing a unique plant-based creamer that tastes delicious, and also gives back to the planet and regions where we source our ingredients,” said Olivia Sanchez, vice president of marketing for coffee creamers at Danone North America. “We are on a mission to bring goodness to your coffee cup, and when you sip our globally inspired flavors, know that we are committed to making [a] measurable, positive impact in the communities where our high-quality ingredients are grown.”
Honest to Goodness said its 16-ounce single-serve coffee creamers are now available via Amazon Fresh and Fresh Direct for $3.99 each. Global variety packs also are available via Amazon.com and priced at $12.00 per pack.