"Labeling of Plant-based Milk Alternatives and Voluntary Nutrient Statements: Guidance for Industry," recommends that a plant-based milk alternative product include a voluntary nutrient statement that conveys how the product compares with milk based on the USDA Food and Nutrition Service fluid milk substitutes nutrient criteria. 

Dairy milks grow nearly 10%, while plant-based milks continue to gain ground

Demand for plant-based milk is particularly high due to increased cases of lactose intolerance and increased awareness of its high nutritional benefits. 

Nontraditional “milks” and mixed blends climb the ladder of success, with plant-based milk segment claiming 10% of volume of all fluid milk sales.

Verve Coffee Roasters, a Santa Cruz, Calif. based specialty coffee company, launched a new line of  ready-to-drink (RTD) Flash Brew Oatmilk Lattes. 

While traditional animal-derived dairy remains a popular consumer choice, producers are now faced with an exciting opportunity to capitalize on the growing popularity of vegan, vegetarian and flexitarian diets that are driving demand for plant-based dairy alternatives.

Silk, a plant-based brand of White Plains, N.Y.- and Broomfield, Colo.-based Danone North America, said it is celebrating the release of its new high-protein beverage Silk Ultra by giving fitness enthusiasts the chance to win the gym gear they need to keep crushing the game — from the convenience of their home.