Portsmouth, N.H.-based Loftware Inc. and Wauwatosa, Wis.-based NiceLabel said that they are combining under the Loftware corporate umbrella. This union gives customers and partners an expanded choice of solutions, while providing enhanced labeling capabilities and the benefits of greater investment in cloud-based solutions and technologies. It also brings together 60 years of combined expertise in solving labeling challenges for companies of all sizes throughout a wide range of industries across the globe.

“Our customers, channel and technology partners and the overall market will benefit from our strategic vision to provide broader and deeper labeling solutions in addition to expanded scale, world-class services and global support. It also unites the best talent in the industry to drive new levels of innovation,” said Robert O’Connor Jr., president and CEO of Loftware.

NiceLabel’s extensive global partner network includes resellers, independent software vendors, original equipment manufacturers and print technology partners that deliver NiceLabel labeling solutions and technology. In a complementary fashion, Loftware brings deep experience in selling, servicing and supporting enterprise labeling and artwork management solutions to large global organizations. The combined organization will continue to offer both Loftware and NiceLabel products, the companies said, providing the broadest range of cloud-based labeling solutions for direct and channel partner customers across the globe. Together they will further enable supply chain agility, support evolving regulations and optimize business operations for companies across a wide range of industries.

“We are delighted to combine with Loftware and look forward to expanding opportunities for our channel partners and end customers by providing new solutions and innovations to help them grow their business,” said NiceLabel CEO Chris Walsh. "The two companies offer truly complementary solutions that are more vital than ever.”