NiceLabel, Wauwatosa, Wis., is offering free subscriptions of its cloud-based labeling solution and technical consulting services to organizations that have joined the fight against COVID-19. The company said it launched the noncommercial and nonprofit-based initiative to help these organizations get much needed deliveries of medical equipment and supplies, respirators, disinfectants, masks or other critical supplies to those in need as quickly as possible.

NiceLabel said having the cloud-based labeling solution in place will enable these organizations to produce new labels quickly and rapidly add them to the packaging used on their product lines to ensure that equipment and materials arrive on the front line without delay. Organizations likely to qualify include manufacturers refocusing on the production of critical healthcare supplies; food producers who must meet new labeling requirements to supply critical food to supermarkets; and certain others involved in fighting COVID-19.

In delivering a free labeling solution, NiceLabel said it will engage with organizations both directly and, where appropriate, through value-added resellers and other information technology solutions partners.

“We wanted to help eliminate any delays in the delivery of supplies by ensuring that labeling is never an obstacle to getting critical items to the front line as fast as possible,” said Ken Moir, vice president of marketing of NiceLabel. “Our multi-tenant cloud platform allows us from a remote location to get labeling anywhere around the world — and to do it ultrafast.

“We plan to use our capability to help manufacturers rapidly switch their product lines to key equipment and products needed in the fight against COVID-19 and to support the rapid delivery of those supplies to those battling this new virus on the front line. We are here to help, so we would encourage any organization seeking out labeling support as they look to get key materials and equipment deliveries out to those who need it most to get in touch with us today.” 

NiceLabel said organizations needing help with labeling during the COVID-19 outbreak should register their interest at