High Road Craft Brands acquires former Three Twins plant in Sheboygan, Wis.
The new facility will bolster the company’s goal to grow revenue to more than $100 million.
High Road Craft Brands' mission is "to create handcrafted, chef-inspired indulgences for those with a passion for the good stuff."
High Road Craft Brands, Marietta, Ga., said it finalized the acquisition of the former Three Twins plant in Sheboygan, Wis. This acquisition will significantly amplify the company's capabilities, doubling the brand's packaged ice cream capacity, strengthening its march to national distribution and allowing for significant logistics adaptability and efficiency. Moreover, High Road's product development will be further inspired by securing a home in “America's Dairyland.”
"It has been a pleasure working with the city of Sheboygan, including Mayor Vandersteen, and we look forward to contributing to the greater regional economy through job creation and our partnerships with other local makers and manufacturers," said Justine Zarch, High Road executive vice president and the company’s lead executive on the Sheboygan project. "We understand the importance this plant plays in the local community, and we're pleased we can collaborate with the incredibly skilled manufacturing workforce and talented professionals in and around Sheboygan."
High Road Craft Brands said it has made Inc's list of the fastest growing private companies for the past five years and boasts 397% growth in just the last three years. Yet the company remains true to its founding mission: to create handcrafted, chef-inspired indulgences for those with a passion for the good stuff. Celebrating its 10th anniversary, High Road continues to focus on high integrity, quality ingredients and culinary craftsmanship.
"The executive team at High Road has been ambitiously acquisitive in recent years, and 2020 was no exception — with the purchase and activation of this new plant,” said Christian Rodriguez, chief operating officer. “Once we quantified the operational and logistical savings from the efficiencies that we would gain via this expansion, coupled with it being in the middle of the Dairy State, it was a no-brainer for us. We are ecstatic about the opportunity to engage with the people and culture of the city of Sheboygan, as well as the entire state of Wisconsin."
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