High Road Craft Brands launches Mexican-inspired ice cream brand
Marietta, Ga.-based High Road Craft Brands Inc. said it launched Helados La Neta, a brand of Mexican-inspired ice cream. The line’s flavors include Crema de Coco (Coconut Cream), Aguacate con Limón (Avocado and Lime), Chocolate con Canela (Chocolate and Cinnamon), Horchata Clásica (Classic Horchata), Vainilla de México (Mexican Vanilla), Ron con Pasas (Rum and Raisin) and Fresas con Crema (Strawberries and Cream). The ice cream is initially available at H-E-B supermarkets in Texas, and also will be making a debut in Walmart and Kroger in Texas in the spring. For consumers outside of the launch area, Helados La Neta will soon be available from the High Road Craft Brands’ online store.