The campaign focuses on the product line’s nutritional aspects.
Chobani LLC, Norwich, N.Y., said it launched an ad campaign for its new Chobani Complete product line. The line consists of lactose-free Greek yogurt foods and drinks that are high in protein and contain billions of probiotics, zero grams of added sugar and amino acids to fuel busy lifestyles.
The national ad campaign, which started on Aug. 31, is running on TV, as well as through social, shopper and other partnerships. With the tagline “Nutrition puzzle, solved,” the ad’s concept focuses on how Chobani Complete has all the building blocks to be an all-in-one yogurt, the company said.