Having a “Nick name” has never been sweeter. As part of its National Ice Cream Day celebration on July 19, El Segundo, Calif.-based Nick's Ice Cream, maker of Swedish-style "better-for-you" ice cream with fewer calories and no added sugar, announced its first Instagram contest. One Grand Prize winner will receive a year’s worth of free ice cream, while 10 entrants will receive six pints of Nick's Ice Cream and another 100 will receive one free pint.
To enter, any Instagram follower of Nick's just needs to tag someone with the first or last name Nick or any of its derivations — Nic, Nikki, Nicholson, Nicholas — for both to possibly win a year's supply of Nick's Ice Cream, the company said. The contest runs from July 18 through July 26.
Each pint is keto-friendly and only 220 to 360 calories, depending on flavor. Some popular flavors are Sälta Karamell (240 calories), Triple Choklad (300 calories) and Butter Pekan (300 calories), Nick’s Ice Cream noted.
The idea for Nick's grew out of founder Niclas "Nick" Luthman's frustration over not being able to find good-tasting sweets that he so enjoyed before being diagnosed in 2014 as pre-diabetic. A mechanical engineer turned serial entrepreneur in his native Sweden, Luthman taught himself food science and, two years later, gathered a group of similarly minded entrepreneurs and food scientists to create Nick's Ice Cream.
"We believe you don't have to compromise deliciousness for healthiness," said Luthman. "And with breakthrough advances in food technology, we're now able to offer great-tasting ice cream without the sugar and calories."