My/Mo Mochi Ice Cream, Los Angeles, announced a giveaway of “other-worldly mochi proportions.” The company said it was inspired by Halloween icon, Dr. Frankenstein, to give one lucky mochi lover a limited edition coffin-style "FrankenFreezer" stocked with a year's worth supply of My/Mo mochi ice cream.
Beginning Oct. 29, snackers everywhere will have the chance to win the "FrankenFreezer" and massive supply of My/Mo mochi ice cream by visiting @mymomochiicecream on Instagram and sharing their personal favorite "FrankenFlavor" creation — a unique mashup of two or more My/Mo Mochi balls that create a “hauntingly good taste bud explosion.” (Players find their FrankenFlavor on @mymomochiicecream's Instagram stories, freeze-frame their My/Mo Mochi monster mashup and then share their FrankenFlavor on their Instagram story and tag @mymomochiicecream.)
In addition to one grand prize winner, My/Mo Mochi said it will reward 30 players who share their favorite freaky flavor and tag @mymomochiicecream with a three-month supply of the “desquishious, pillowy snack.”
"Frank-ly, there was no one more fitting to inspire our monstrous mochi creations than Dr. Frankenstein himself," said Russell Barnett, managing director and chief marketing officer of My/Mo Mochi Ice Cream. "With Halloween looking a bit different this year, we wanted to keep our fans snackisfied all season long and knew it was time to bring a monster mashup of mochi to the masses."
Winners will be announced on Halloween (Oct. 31).