Pancho’s, Memphis, Tenn., said it expanded its factory space for national distribution and is debuting a new brand look and name: Pancho’s Queso Dip. The design refresh features a new, modernized rendition of the iconic Pancho’s logo.

“For generations, Pancho’s has been a beloved brand centered around bringing people together through food, as no party is complete without Pancho’s cheese dip,” said Tim Wallace, the company’s president. “As we continue to pursue category leadership in the United States, we saw this as an opportunity to turn the page on a new era for Pancho’s. Our new look is clean and fresh, like our products themselves.”

Founded in 1956, Pancho’s started out as a local Memphis favorite. The company said it has since soared in popularity and become a leading brand in the refrigerated cheese dip category, with the highest sales per point-of-distribution of any other U.S. refrigerated queso/cheese dip brand.

Pancho’s said its dip may be purchased in the refrigerated dairy case at leading supermarket chains, big box retailers and independent grocery retailers throughout the country. It also may be ordered online at