packaging redesign - Page 1

The Laughing Cow reformulates its cheese wedges

The brand also launched a nationwide ad campaign.

March 19, 2020

The Laughing Cow, a brand of Chicago-based Bel Brands USA, says it reformulated its cheese wedges.

A Dutch Masterpiece unveils new branding

The updated cheese packaging features identifiable Dutch painters and tasting notes.

February 4, 2020

A Dutch Masterpiece, a cheese brand of FrieslandCampina, Amersfoort, Netherlands, said it unveiled a new brand redesign for 2020, which includes new packaging and a revamped website.

Perry’s Ice Cream refreshes brand identity for 2020

The update includes new packaging, website, integrated marketing campaign and product innovations.

January 13, 2020

As Perry’s Ice Cream Company Inc., an Akron, N.Y.-based Great Lakes regional brand, begins its 102nd year in business, the company said it is debuting its first brand identity refresh and packaging evolution since 2007.

Pancho’s debuts new design, name

The company’s changed its brand name to Pancho’s Queso Dip.

January 2, 2020

Pancho’s, Memphis, Tenn., said it expanded its factory space for national distribution and is debuting a new brand look and name: Pancho’s Queso Dip.

V&V Supremo Foods launches new packaging for 2020

The reboot will feature a more modern, premium look.

December 17, 2019

Chicago-based V&V Supremo Foods Inc. announced the launch of a full packaging restage for 2020.

Gelato Fiasco releases vibrant paper pint containers

The company transitioned from plastic packaging to be more sustainable.

July 25, 2019

The company transitioned from plastic packaging to be more sustainable.

A La Mode transitions its ice cream to all-natural ingredients

The company also unveiled eco-friendly packaging.

April 15, 2019

A La Mode Shoppe, a New-York based ice cream company, announced its transition to all-natural ingredients along with the introduction of new packaging for it’s A La Mode brand.

Design matters

Why your milk carton is probably a big bore

Dairy branding and messaging is stuck in the last century. Consumers today want health information and benefits. When a shopper picks up your milk carton, does she receive the wrong message? It’s probably time for a redesign.

Mike Wencel, Sr.

July 21, 2015

A leading package designer shows how to improve your dairy's branding and consumer messaging in order to compete with nondairy milks and other beverages.

Shelf appeal

Say good-bye to boring milk cartons. Follow these ideas for better package design

With FDA-mandated label changes likely, now is the time to re-evaluate the message your brand packaging is sending consumers.

Mike Wencel, Sr.

June 26, 2014

Ten-hut! In this boot camp in the basics of good brand packaging, you’ll learn to be innovative and forward thinking. With FDA-mandated changes coming, now is the time to re-think your approach to packaging.

The global cosmetics market is undergoing a major shift towards the use of natural bioactive ingredients as consumers grow more skeptical of traditional formulations and demand greater transparency and sustainability.

Reverse osmosis (RO) membranes are well established in dairy processing but continue to evolve to improve performance, reduce energy use, and increase operational longevity.

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