Items Tagged with 'packaging redesign'

ARTICLES

A Dutch Masterpiece redesign

A Dutch Masterpiece unveils new branding

The updated cheese packaging features identifiable Dutch painters and tasting notes.
February 4, 2020
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A Dutch Masterpiece, a cheese brand of FrieslandCampina, Amersfoort, Netherlands, said it unveiled a new brand redesign for 2020, which includes new packaging and a revamped website.
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Perrys Ice Cream Company rebrand

Perry’s Ice Cream refreshes brand identity for 2020

The update includes new packaging, website, integrated marketing campaign and product innovations.
January 13, 2020
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As Perry’s Ice Cream Company Inc., an Akron, N.Y.-based Great Lakes regional brand, begins its 102nd year in business, the company said it is debuting its first brand identity refresh and packaging evolution since 2007.
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Panchos Queso Dip

Pancho’s debuts new design, name

The company’s changed its brand name to Pancho’s Queso Dip.
January 2, 2020
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Pancho’s, Memphis, Tenn., said it expanded its factory space for national distribution and is debuting a new brand look and name: Pancho’s Queso Dip.
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Lactose_free.jpg
Design matters

Why your milk carton is probably a big bore

Dairy branding and messaging is stuck in the last century. Consumers today want health information and benefits. When a shopper picks up your milk carton, does she receive the wrong message? It’s probably time for a redesign.
Mike Wencel, Sr.
July 21, 2015
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A leading package designer shows how to improve your dairy's branding and consumer messaging in order to compete with nondairy milks and other beverages.


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