packaging redesign

Gelato Fiasco releases vibrant paper pint containers

The company transitioned from plastic packaging to be more sustainable.

July 25, 2019

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The company transitioned from plastic packaging to be more sustainable.

A La Mode transitions its ice cream to all-natural ingredients

The company also unveiled eco-friendly packaging.

April 15, 2019

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A La Mode Shoppe, a New-York based ice cream company, announced its transition to all-natural ingredients along with the introduction of new packaging for it’s A La Mode brand.

Design matters

Why your milk carton is probably a big bore

Dairy branding and messaging is stuck in the last century. Consumers today want health information and benefits. When a shopper picks up your milk carton, does she receive the wrong message? It’s probably time for a redesign.

Mike Wencel, Sr.

July 21, 2015

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A leading package designer shows how to improve your dairy's branding and consumer messaging in order to compete with nondairy milks and other beverages.

Shelf appeal

Say good-bye to boring milk cartons. Follow these ideas for better package design

With FDA-mandated label changes likely, now is the time to re-evaluate the message your brand packaging is sending consumers.

Mike Wencel, Sr.

June 26, 2014

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Ten-hut! In this boot camp in the basics of good brand packaging, you’ll learn to be innovative and forward thinking. With FDA-mandated changes coming, now is the time to re-think your approach to packaging.