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    Home » Keywords: » packaging redesign

    Items Tagged with 'packaging redesign'

    ARTICLES

    The laughing cow

    The Laughing Cow reformulates its cheese wedges

    The brand also launched a nationwide ad campaign.
    March 19, 2020
    The Laughing Cow, a brand of Chicago-based Bel Brands USA, says it reformulated its cheese wedges.
    Read More
    A Dutch Masterpiece redesign

    A Dutch Masterpiece unveils new branding

    The updated cheese packaging features identifiable Dutch painters and tasting notes.
    February 4, 2020
    A Dutch Masterpiece, a cheese brand of FrieslandCampina, Amersfoort, Netherlands, said it unveiled a new brand redesign for 2020, which includes new packaging and a revamped website.
    Read More
    Perrys Ice Cream Company rebrand

    Perry’s Ice Cream refreshes brand identity for 2020

    The update includes new packaging, website, integrated marketing campaign and product innovations.
    January 13, 2020
    As Perry’s Ice Cream Company Inc., an Akron, N.Y.-based Great Lakes regional brand, begins its 102nd year in business, the company said it is debuting its first brand identity refresh and packaging evolution since 2007.
    Read More
    Panchos Queso Dip

    Pancho’s debuts new design, name

    The company’s changed its brand name to Pancho’s Queso Dip.
    January 2, 2020
    Pancho’s, Memphis, Tenn., said it expanded its factory space for national distribution and is debuting a new brand look and name: Pancho’s Queso Dip.
    Read More
    V&V Supremo Foods new packaging

    V&V Supremo Foods launches new packaging for 2020

    The reboot will feature a more modern, premium look.
    December 17, 2019
    Chicago-based V&V Supremo Foods Inc. announced the launch of a full packaging restage for 2020.
    Read More
    Gelato Fiasco Packaging

    Gelato Fiasco releases vibrant paper pint containers

    The company transitioned from plastic packaging to be more sustainable.
    July 25, 2019
    The company transitioned from plastic packaging to be more sustainable.
    Read More
    A La Mode new packaging

    A La Mode transitions its ice cream to all-natural ingredients

    The company also unveiled eco-friendly packaging.
    April 15, 2019
    A La Mode Shoppe, a New-York based ice cream company, announced its transition to all-natural ingredients along with the introduction of new packaging for it’s A La Mode brand.
    Read More
    Lactose_free.jpg
    Design matters

    Why your milk carton is probably a big bore

    Dairy branding and messaging is stuck in the last century. Consumers today want health information and benefits. When a shopper picks up your milk carton, does she receive the wrong message? It’s probably time for a redesign.
    Mike Wencel, Sr.
    July 21, 2015

    A leading package designer shows how to improve your dairy's branding and consumer messaging in order to compete with nondairy milks and other beverages.


    Read More
    packaging
    Shelf appeal

    Say good-bye to boring milk cartons. Follow these ideas for better package design

    With FDA-mandated label changes likely, now is the time to re-evaluate the message your brand packaging is sending consumers.
    Mike Wencel, Sr.
    June 26, 2014

    Ten-hut! In this boot camp in the basics of good brand packaging, you’ll learn to be innovative and forward thinking. With FDA-mandated changes coming, now is the time to re-think your approach to packaging.


    Read More
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    June 12, 2023

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    June 13, 2023

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    Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

    Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

    An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

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