Items Tagged with 'packaging redesign'

ARTICLES

Perrys Ice Cream Company rebrand

Perry’s Ice Cream refreshes brand identity for 2020

The update includes new packaging, website, integrated marketing campaign and product innovations.
January 13, 2020
No Comments
As Perry’s Ice Cream Company Inc., an Akron, N.Y.-based Great Lakes regional brand, begins its 102nd year in business, the company said it is debuting its first brand identity refresh and packaging evolution since 2007.
Read More
Panchos Queso Dip

Pancho’s debuts new design, name

The company’s changed its brand name to Pancho’s Queso Dip.
January 2, 2020
No Comments
Pancho’s, Memphis, Tenn., said it expanded its factory space for national distribution and is debuting a new brand look and name: Pancho’s Queso Dip.
Read More
Lactose_free.jpg
Design matters

Why your milk carton is probably a big bore

Dairy branding and messaging is stuck in the last century. Consumers today want health information and benefits. When a shopper picks up your milk carton, does she receive the wrong message? It’s probably time for a redesign.
Mike Wencel, Sr.
July 21, 2015
No Comments

A leading package designer shows how to improve your dairy's branding and consumer messaging in order to compete with nondairy milks and other beverages.


Read More