Promised Land Dairy said it is partnering with Jason Witten, the Dallas Cowboys tight end, for a new marketing campaign. Witten will serve as the face of Promised Land’s Midnight Chocolate milk in a national campaign that will launch in grocery stores across the United States later this fall. Witten will return to the field on Sept. 8 after a season in retirement.

“Promised Land milk is a staple in my family’s refrigerator,” Witten said. “We truly believe that the product quality is far and above anything else on the market, so when the opportunity came about to partner with Promised Land, I jumped at the chance to encourage others to taste the difference."

Promised Land Dairy said it began on a family-owned farm in Floresville, Texas, with a small herd of Jersey cows. The cows are treated with a lot of “TLC” because happy, healthy Jersey cows make milk higher in calcium and protein that is also naturally richer, creamier and more indulgent.

Today, the Dallas-based brand of Lala US said it carries on the same old-fashioned values and traditions that began more than 30 years ago by continuing to produce kosher-certified, no-added-hormone milk from Jersey cows — free of artificial colors and flavors and full of extraordinary flavor.

“Like so many fans, we find ourselves smitten with Witten,” said Jorge Ramos, CEO of Lala US. “Our Promised Land Midnight Chocolate milk is a first-round pick when it comes to extravagant treats, so our partnership with Jason was a natural fit.”