The Wisconsin Cheese Makers Association (WCMA), Madison, Wis., announced that the International Cheese Technology Expo will now be called CheeseExpo.

“CheeseExpo concisely captures this industry gathering,” said John Umhoefer, WCMA’s executive director. “A crisp new name, logo and website will reflect the fresh approach to education and networking CheeseExpo has offered attendees in recent years.”

Set for April 14-16, 2020, in Milwaukee, CheeseExpo will feature a vast variety of educational seminars, reflecting the expertise of host entities WCMA and the Center for Dairy Research, as well as resources now available through partnerships with the Innovation Center for U.S. Dairy, U.S. Dairy Export Council, Dairy Farmers of Wisconsin, Wisconsin Department of Agriculture, Trade and Consumer Protection, and more, the association said.

Once again, the exhibit hall for CheeseExpo will expand to record size in 2020. More than 300 companies showcased technology, equipment and services in 2018, and booths have been added to accommodate even more supplier partners in 2020, WCMA said. Networking opportunities will abound at CheeseExpo, with special events for young professionals, industry leadership recognition, the Auction of Championship Cheeses, the World Championship Cheese Contest Awards Banquet and numerous receptions.

“CheeseExpo is the high-energy, high-impact event you’ve always appreciated — now with even more opportunities to learn and connect,” said Judy Keller, WCMA’s events director.

For an early look at CheeseExpo’s schedule of events, visit the CheeseExpo.org.