Prairie Farms Dairy, Edwardswille, Ill., introduced a line of single-serve 14-ounce milks that will replace its single-serve pint bottles. According to the company, the milks have a longer shelf life than the pints, increased visual appeal and a cohesive identity — bringing innovation and flavor to a popular milk category.
“We know consumers want products that offer quality and convenience for fast-paced lifestyles,” said Rebecca Leinenbach, vice president of marketing and communications at Prairie Farms. “Our new single-serve milk bottles are perfect for grab-and-go situations while also providing great taste.”
According to Prairie Farms, recent sales trends show consumers are shifting away from skim and low-fat products in favor of full-fat or whole milk options. Many of Prairie Farms’ 14-ounce milk flavors are whole-milk products. The line comes in Whole Milk White, 2% White, Fat Free White, Premium Chocolate, 1% Low-fat Chocolate, Strawberry and Chocolate Peanut Butter. Prairie Farms also introduced two entirely new flavors: Chocolate Malt and Salted Caramel.
Prairie Farms said it also is presenting a new look for the milks, including full-color shrink-wrapped bottles to help consumers select their favorite flavors at just a glance.
“With the launch of 37 specialty milk flavors since 2015, Prairie Farms leads the industry with unmatched milk flavor options,” said Leinenbach. “The new bottles will further showcase our multitude of great choices.”
Prairie Farms’ milk is sourced from local dairy farms across the Midwest. Its flavored milk uses only premium ingredients and has no artificial growth hormones, colors or high-fructose corn syrup. Prairie Farms said its milk is naturally packed with protein, calcium and vitamin D.