It's no secret that the fluid milk category has been struggling at retail for quite some time. However, sales of flavored milk and whole milk actually made some impressive gains in the not-too-distant past.

The holiday flavor, which is said to taste like melted ice cream, is available for a limited time.

The flavored milk is sold in a one-quart glass bottle for a limited time.

The flavored whole milk, sold in pints and quarts, is available through October.

This first new flavored milk of 2018 is available through May, while supplies last.

Two new flavors join the recurring chocolate marshmallow and egg nog.

The milk line will offer whole, 2% reduced-fat, 1% low-fat and skim. A 1-cup serving of the whole-milk variety contains 150 calories, 8 grams of fat, 11 grams of sugar and 8 grams of protein.

As milk alternatives made from almonds, coconut and some other decidedly non-dairy sources increase in popularity, dairy milk sales continue on a downward spiral.

The new flavored milk, sold in a pint, joins vanilla, chocolate and strawberry flavors.

The new milk is the eighth limited-edition flavor in the company’s lineup.