Milk is getting knocked down by changing consumer demographics and attitudes, but a comeback is viable for the nearly $15.6B category. Milk sales are up due to higher prices, while unit sales fell 3.1%

Clover Sonoma furthered the company’s expansion into Southern California with the launch of Clover the Rainbow Milk with a Splash of Flavor. Designed for kids and kids at heart, the USDA organic milks are available in three classically delicious flavors — Chocolate, Vanilla and Strawberry — and feature no or low added sugar.

Despite a 3.3% decrease of unit sales, the milk category demonstrated strong strength, notching an increase of more than 7% to $15.32 billion for the 52 weeks ending Sept. 4, IRI data reports. Milk is king of the dairy category leader, followed by Cheese and Yogurt. 

Voters in New York City and across the country widely support offering low-fat flavored milk in public school meals, according to a new Morning Consult national tracking poll commissioned by the Washington, D.C.-based International Dairy Foods Association (IDFA).

Retail milk sales have soured of late. Dollar sales within the refrigerated milk category fell 1.5% to $14,274.0 million during the 52 weeks ending Nov. 28, 2021, according to data from Chicago-based market research firm IRI. Unit sales tumbled 4.6% to 4,736.1 million.

After years of riding in the slow lane, the retail milk category got a pandemic-related jump last year. But since COVID-19-related panic buying subsided and some normalcy returned in 2021, milk sales felt the gridlock once again. 

Across the globe, 400 million children consume a meal at school daily. These meals provide more than just good nutrition; in many underdeveloped countries, school lunch is an incentive for children to attend school.