After seeing declines year after year, the milk category (at least at retail) now seems to be pulling rabbits out of a hat. Dollar sales in the overall category rose 7.8% to $16,330.1 million during the 52 weeks ending Sept. 6, 2020, according to data from Chicago-based market research firm IRI.

Portland, Maine-based Oakhurst Dairy, a wholly owned subsidiary of Kansas City, Kan.-based Dairy Farmers of America, said it released a new limited-edition flavor to celebrate fall: Maple milk.

Dallas-based Borden Dairy said it released three limited-edition State Fair of Texas-inspired milk flavors, including Cotton Candy, Caramel Popcorn and last year's blue ribbon winner — Banana Taffy

From cashew to banana "milk," it seems like nondairy milk alternatives have been popping up in every imaginable form in recent years. And conventional milk has suffered from the competition.

The line is available in 14-ounce bottles and features never-before-seen flavors.

Shatto Milk Co., Osborn, Mo., takes pride in producing the highest-quality milk for local residents, as seen in its organizational mantra, "Milk at its Finest."

Five-time basketball All-Star Al Horford is sharing his recovery secret in a new bilingual "Built with Chocolate Milk" campaign from the Washington, D.C.-based Milk Processors Education Program (MilkPEP).

The four new seasonal flavors include Chocolate Marshmallow and Strawberry Crème.

It's no secret that the fluid milk category has been struggling at retail for quite some time. However, sales of flavored milk and whole milk actually made some impressive gains in the not-too-distant past.

The holiday flavor, which is said to taste like melted ice cream, is available for a limited time.