Crazy Richard’s Peanut Butter Co. launches Wholly Rollies frozen novelties
The frozen protein balls have a simple ingredient list.
Crazy Richard’s Peanut Butter Co., Dublin, Ohio, said it is partnering with the Atlanta-based National Peanut Board to roll out a frozen protein ball line — Wholly Rollies. The frozen novelties, which are ready-to-eat snacks featuring only five ingredients, are available online and will be available in Acme markets beginning this summer.
According to the company, Kimmi Wernli, second-generation owner of Crazy Richard’s Peanut Butter, created Wholly Rollies with her own children in mind, to ensure they have a simple, nutritious snack made with real ingredients.
“I'm on a mission to make healthy snacking simple,” said Wernli. “These delicious protein balls are gluten-free, plant-based and whole-family friendly!"
Crazy Richard’s said the novelties have three flavors: PB & Cacao, which has peanut butter, oats, dates, cacao nibs and unsweetened toasted coconut; PB & Strawberry, which has peanut butter, oats, dates, freeze-dried strawberries and unsweetened toasted coconut; and Cinnamon Oatmeal, which haspeanut butter, oats, dates, golden raisins, flax and organic cinnamon.
“As consumers continue gravitating toward snacking, the National Peanut Board is excited to be part of bringing this new product to the freezer case. As a delicious, nutritious and portable snack, Wholly Rollies embody everything consumers are looking for,” said Ryan Lepicier, senior vice president, marketing and communications, National Peanut Board.
Wholly Rollies will be sold in stores packages of 10 for a suggested retail price $5.49 - $5.99. The products are also sold in three-packs online for $15.