Searcy, Ark.-based Thrive Frozen Nutrition launched Thrive Gelato. The nutritionally enhanced gelato is made with high-quality milk proteins (whey and casein) and 24 vitamins and minerals. It does not contain any high-fructose corn syrup, artificial colors, fillers or hormones. It’s available in four flavors: chocolate, vanilla, wild berry and butter pecan. A 4-ounce serving of the chocolate contains 260 calories, 11 grams of fat, 30 grams of sugar (28 added) and 9 grams of protein. Thrive Gelato is primarily a foodservice product targeted to hospitals, senior care and rehabilitation facilities, schools and for sports nutrition. It can also be purchased by the case (36 4-ounce cups) on Amazon and with free shipping. The retail price for Thrive on is $58.17 per case.