Dallas-based Borden launched Kid Builder: its first 2% no-sugar-added milk geared for kids. According to the company, the offering has 50% more protein (13 grams per 240-milliliter serving) and calcium (490 milligrams per 240-milliliter serving) than regular milk. Kid Builder is a made from cows not treated with the artificial growth hormone rbST and comes in Chocolate and Strawberry flavors.
According to the U.S. Office of Disease Prevention and Health Promotion, calcium, potassium and vitamin D are three of the four "nutrients of public health concern" lacking in American diets, children's included.
"Growing kids need protein, calcium, vitamins and minerals to build strong bodies and minds. But getting them to eat enough of these key nutrients can be a challenge," said Nick Suffredin, Borden’s vice president of research and development. "Whether offering the energy they need for that fun playdate or providing a tasty after-school snack, Kid Builder, with no added sugar, is an excellent high-protein option."
The Kid Builder launch comes months after Borden's transformation with new leadership and an optimistic vision to bring its nutritious and delicious dairy products to more families, the company said.
"Kid Builder is Borden's first new product in some time and highlights the company's recent focus on product innovation informed by consumer insights," said Joe DePetrillo, Borden’s chief marketing officer. "This product is just the beginning of an exciting period of innovation at Borden."
Borden said the milk can be found in major retail grocery stores and convenience stores in select markets in the Southeast and Ohio. The suggested retail price is $4.29 for the 52-ounce multi-serve bottle and $1.59 for the 12-ounce single-serve bottle.