Philadelphia-based Tastepoint by IFF released details of its inaugural taste innovation showcase, FirsTaste, happening on Thursday, Sept. 27 at Penn State at the Navy Yard in Philadelphia. Themed “A Fresh Take on Taste,” FirsTaste is a premium event for current and prospective Tastepoint customers that has its roots in the popular Innovation Roadshow, formerly presented by David Michael & Co., the company said.
FirsTaste will feature an innovation showcase with more than 20 creations and technologies, as well as several educational sessions on industry topics. Guests are also invited to kick off the experience the night before with a “Trend Trek,” a walking taste tour through some of Philadelphia’s trendiest spots, the company said.
“Certainly, participants will sense the 15-year legacy of the Innovation Roadshow they came to appreciate,” said Dan Byrne, general manager of Tastepoint by IFF. “But by adding opportunities like the Trend Trek and tapping into the power of IFF, we’ve expanded the show’s interactive offerings, sharpened our focus on targeted market trends, and enhanced the overall tasteworthiness to create something truly unique and exciting for our customers.”
FirsTaste 2018 is all about providing the insights, know-how, inspiration and depth of information that will allow participants to walk away with actionable concepts and strategies for their business, the company said.
The company said FirsTaste is a free, by-invitation-only event for Tastepoint customers and potential customers. Space is limited. Additional information is available at Tastepoint.com/firstaste.