Green Valley Organics, a Sebastopol, Calif.-based processor of organic lactose-free dairy products, announced a name change to Green Valley Creamery.
“We wanted stay true to our roots as a dairy company by choosing a name that reflects where we come from,” said Rich Martin, vice president of sales and marketing. “Green Valley Creamery is the place where our products are made, and the name reminds consumers that we make them with real dairy.”
The company said it also debuted a major packaging redesign to emphasize its products’ “clean, minimally processed ingredients and real dairy.” The packaging’s bold new look will further its mission to bring the everyday joy of real dairy back into people’s lives by helping the products stand out on shelves.
It is estimated that 30 million to 50 million Americans are lactose-intolerant or lactose-sensitive, the company noted, and many of them have ruled out dairy from their diets. Through years of serving the lactose-intolerant community, Green Valley Creamery has learned that although they often suffer in silence, they long to indulge in real dairy.
The company said it uses a simple enzymatic process to break down the lactose in milk and cream while leaving their nutritional value intact. This renders the products free of lactose and digestible to even those with severe lactose intolerance. All of its products, which have short and simple organic ingredient lists, are slowly fermented with live and active cultures in a process that yields billions of probiotics per serving.
As part of its rebrand, Green Valley Creamery said it has doubled down on its commitment to sustainability by switching the cups it uses for yogurt, sour cream and cream cheese from pure plastic to a “greener” paper-lined package. The new cups are made with 30% less plastic and are surrounded by a cardboard wrap that can be detached from the cup and recycled. The California Certified Green Business runs on 100% renewable energy, fueled primarily by 2 acres of solar panels on the creamery’s roof.