La Colombe Coffee Roasters lends support to the National Park Foundation
The company will donate 5 cents for every specially marked can of triple and vanilla draft latte it sells.
La Colombe Coffee Roasters, Philadelphia, announced a donation of at least $100,000 as part of a year-long commitment to the mission of the National Park Foundation (NPF), the official nonprofit partner of the National Park Service. As part of the partnership, La Colombe will donate 5 cents to NPF for every specially marked triple and vanilla draft latte can sold; the cans are available for only a limited time.
La Colombe said it shares the passion and responsibility to protect and preserve the United States’ natural, cultural and historical treasures so that generations to come can also appreciate the beauty and history.
“Growing up in the Northwest, I’ve spent the bulk of my time hiking, trekking and traversing our national parks,” said Todd Carmichael, La Colombe’s CEO and co-founder. “Here at La Colombe, we value adventure, exploration and nature, and are incredibly proud to partner with the National Park Foundation.”
No stranger to travel and the great outdoors, Carmichael was the first American to make a solo trek across Antarctica to the South Pole, on foot unassisted and unaided, capturing the World Speed Record, the company noted. His near-death adventure was the subject of a 2010 award-winning documentary titled “Race to the Bottom of the Earth,” which aired on the National Geographic Channel. In addition, Carmichael hosted Travel Channel’s “Dangerous Grounds,” where his globetrotting adventures in search of the finest coffees in the world were captured on video.
NPF protects America’s special places, connects people to them and inspires the next generation of park stewards. From preserving hiking trails in places such as Mount Rainier and Zion to facilitating significant donations for new national parks such as Pullman National Monument, NPF’s work in the national parks depends on the support of people nationwide, La Colombe said. NPF strengthens America’s national parks and programs through private support, safeguarding our heritage, and inspiring generations of national park enthusiasts.