Chicago-based fairlife LLC said it entered into a multi-year agreement with Warrior Dash, the 5K obstacle course race that more than 3 million people have completed since 2009. The agreement calls for fairlife's Core Power high-protein milkshake to be the official protein beverage of Warrior Dash.
Fueled by dairy protein from fairlife ultra-filtered milk to help build lean muscle and support healthy recovery, Core Power has taken off since its launch in 2012, fairlife said, due to its great taste and simple ingredient list. Warrior Dash participants nationwide will be treated at the finish line to bottles of Core Power. Additionally, Core Power will be adding to the Warrior Dash festival experience through contests and activities.
"We're excited to be affiliated with fun and challenging fitness programs that appeal to athletes of all levels, like Warrior Dash," said Anders Porter, a spokesperson with fairlife. "As a leader in the obstacle racing industry, Warrior Dash really pushes these athletes, and they need nutritious recovery drinks after running through their 5K obstacle courses. We are thrilled that Core Power has been selected as the sports recovery drink for these Warriors, and we look forward to helping them refuel as they cross the finish line over the years ahead."
Warrior Dash will kick off its 10th season in February 2018.
"Core Power is known for its quality ingredients, and we're proud to have them on board to provide our participants with energy for the course and for their everyday lives," said Scott Howard, vice president of sales and marketing for Red Frog Events, the Chicago-based parent company of Warrior Dash. "Warrior Dash and Core Power share the common goal of helping people achieve their goals, making this a perfect partnership that will benefit our Warriors nationwide."
To learn more, visit WarriorDash.com