Shamrock Farms said it expanded its longtime relationship with the University of Arizona through a new partnership with Arizona Athletics, reinforcing the company's commitment to supporting local athletes, families and education. The partnership is perfectly timed with the recent new packaging launch of Shamrock Farms ready-to-drink Rockin' Protein line, the Phoenix-based company noted. Rockin’ Protein will now be the official protein beverage of the Arizona Wildcats, while Shamrock Farms becomes the team’s official milk partner.
"We want to fuel our athletes with the best-tasting and highest-quality protein drink on the market, and that's Rockin' Protein," said Philip Lewis, director of sports nutrition with Arizona Athletics at the University of Arizona. "It's made with real milk, tastes delicious and has the ideal carb-to-protein ratio that our athletes need."
In addition to providing Rockin' Protein to student-athletes, the partnership includes installation of “Protein Performance Stations” in the football and Olympic sport training facilities, on-site activations and in-stadium signage, broadcast media, social media and advertising. Wildcat fans can look forward to enjoying a variety of Shamrock Farms milk product samples during select on-campus events throughout the school year, the company said.
Program benefits reach beyond campus and nourish the community, with Shamrock Farms donating up to 50,000 servings of milk to the Community Food Bank of Southern Arizona this year alone.
"As a company full of Wildcat alumni and fans, we're thrilled to extend and strengthen our ongoing UofA partnership into the athletics program," said Ann Ocaña, chief marketing officer for Shamrock Farms. "We've been committed to the Tucson community for nearly a century and are excited to now be fueling its athletes to help them reach the top of their game."