TruMoo, a brand of Dallas-based Dean Foods, introduced TruMoo Calcium Plus low-fat chocolate milk to its line. The milk contains 50% more calcium than regular low-fat milk, according to the company.
One cup serving contains 60% calcium — compare that to regular TruMoo low-fat chocolate milk, which contains 25% calcium, or Dean's DairyPure 2% milk, which has 30% calcium. An 8-ounce serving of the Calcium Plus also contains 150 calories, 2.5 grams of fat, 18 grams of sugar and 11 grams of protein.
The milk is available now in the dairy case at grocery and convenience stores nationwide in half-gallon bottles with a suggested retail price of $4.49.