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    Dairy Foods & BeveragesNew Dairy ProductsCultured Dairy

    Yogurt

    YoCrunch, Kellogg's partner to bring cereal topper to the yogurt aisle

    May 16, 2014

    YoCrunch Cereal Bowl strawberryNaugatuck, Conn.-based YoCrunch, now part of Danone Co., teamed up with Kellogg Co., Battle Creek, Mich., to create new YoCrunch Cereal Bowls, a yogurt featuring cereal toppings.

    YoCrunch Cereal Bowl vanillaThe new cereal bowls feature Kellogg's cereal toppings like Frosted Flakes, Froot Loops and Special K in a new dome-shaped top with YoCrunch yogurt. The unique packaging is the first-ever "shake and eat" yogurt container, according to the company.

    The cereal bowl line includes five flavors across both core and Greek yogurt varieties and is sold in 4.7-ounce containers for a suggested retail price of $1.69. The yogurts hit stores nationwide this spring.

     

    The five yogurt flavors are:

    • Greek vanilla nonfat yogurt with Kellogg's Special K
    • Greek strawberry nonfat yogurt with Kellogg's Special K
    • Vanilla low-fat yogurt with Kellogg's Frosted Flakes
    • Vanilla low-fat yogurt with Kellogg's Froot Loops
    • Vanilla low-fat yogurt with Kellogg's Krave
       

    Got new dairy products to contribute? Submit it to Dairy Foods here.
     

    KEYWORDS: cereal products cultured dairy products milk and dairy products yogurt products

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