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    Marketing

    Nikos Feta announces a healthy lifestyle promotion and giveaway

    By Sarah M. Kennedy
    February 19, 2013

    Nikos - Biggest Loser PromotionThis March, Nikos Feta is offering consumers a health and wellness promotion that will end with a drawing for a one-week stay at any of the Biggest Loser Resorts. Throughout the promotion, consumers are encouraged to work towards their weight loss goals by accessing a variety of healthy living tips and wholesome recipes on the Nikos website.

    The winner, while staying at the resort, will have access to spa cuisine meals, informative nutrition classes, trainers, state-of-the art fitness equipment and more.

    Nikos, owned by DCI Cheese Co., Richfield, Wis., is an award-winning line of Mediterranean-style feta cheeses. The line includes several flavored selections as well as traditional and fat free varieties. Nikos feta cheeses are available in retailers nationwide in crumbled cups and exact weight bars.

    The contest runs from March 1st through April 30th and coupons for Nikos cheeses will be found in participating retailers throughout the duration. The winner of the prize package will be announced at the end of the promotion on the brand’s Facebook page.
     

    KEYWORDS: cheese products contests dairy processor news feta cheese giveaway marketing of dairy products promotions in the dairy industry

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    Sarah Kennedy is a former editor of Dairy Foods

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