Yoplait targets pre-teens with new Pro-Force Greek yogurt
The explosion of new Greek yogurt products continues and Yoplait is yet another processor getting innovative. The Minneapolis-based General Mills company has identified the next “it” crowd for Greek yogurt — tweens. With its introduction of Yoplait Pro-Force it targets the pre-teen crowd with snack-sized offerings and colorful packaging.
The Greek yogurt contains two times the protein of other leading kids’ yogurt, according to the company. It’s available in Strawberry Blast and Mixed Berry Burst flavors.
Pro-Force is a good source of calcium and has no an artificial color, flavors or sweeteners. It contains 9 grams of protein per 3.5-ounce serving. Now available nationally, the suggested retail price is $2.99 per 4-pack.
Alongside its recent launch of Pro-Force, the company leveraged the popularity of action sports by becoming a partner of X Games Aspen, which took place at the end of January. Yoplait launched a “Bring Your A-Game” campaign which focused on helping moms get more protein into their childrens' diets. The company sampled product with the athletes, attendees and media at X Games in Aspen.
“This is a perfect fit for Pro-Force as it lines up with what kids with active lifestyles are interested in,” said Ashley Karr, Yoplait Kids associate marketing manager.
See more yogurt products from Yoplait here.
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