Since 2022, the show has increased 35% in exhibiting companies and 31% in participating retailers, wholesalers and other visitors. Over 60 countries were represented at the 2025 Show in Chicago, most of them appearing in 54 national pavilions. Overall, more than 1,900 exhibiting companies occupied over 3,000 booths.
Store brand dollar sales increased nearly three times the rate of national brands, climbing 3.3%, compared to a gain of only 1.2% for their national brand counterparts for the 52 weeks ending December 28, 2025.
The event drew upwards of 14,000, including retailers, exhibitors, visitors, and industry professionals from across the private label and retail sectors. The exciting and engaging Show floor provided one-stop-sourcing of new and innovative foods and nonfoods.
PLMA’s annual Salute to Excellence Awards program recognizes outstanding food and nonfood products introduced within the last year by supermarkets, drug stores, mass merchandisers, convenience stores, online retailers, wholesalers and more.
Looking at departments, store brand dollar sales for the 52 weeks ending June 15 increased in seven of nine sections, led by Refrigerated, which was up 13%, followed by Beverages, (+4.8%), Frozen (+3.8%) and General Food (+2.5%).
The goal of Store Brands Month is to increase consumer trial by focusing attention on the positive attributes and practical factors of store brands - including value, digital convenience, ethical considerations, innovation and budget awareness - across all product categories in both brick-and-mortar and online retail formats.
Private-label milk sales account for a large percentage of these sales, reaching $8.6B in the same period. Natural cheese placed a close second at $8.1 billion,