In the juice category, a majority of subcategories experienced a drop in unit sales, consistent with many other dairy categories, according to data from Chicago-based research firm Circana (formerly IRI and NPD) for the 52 weeks ending March 26. 

Naked Juice, a brand of Tropicana Brands Group, a global business that was established in 2022 as a joint venture between PAI Partners and PepsiCo., introduced a new product: Naked Antioxidants Mighty Berry. 

As consumers turn to products with less sugar, some traditional beverage categories have seen the effects. The $16.6 billion juice sector is not immune.

Lavender Pond Farm, Killingworth, Conn., introduced small-batch gourmet lemonade infused with farm-fresh lavender and sweetened with organic raw honey.

Many fluid milk processors manufacture juices, iced tea and coffee beverages. They have the necessary processing equipment and they have relationships with retailers who often want a second brand or control brand to put in their nondairy refrigerated cases. These nondairy beverages represent additional sales opportunities for a dairy.

With many dairies also bottling teas, juices, lemonades and coffee-based drinks, it’s important for dairy processors to keep an eye on what’s new and trending in these nondairy beverage categories.

Kansas City, Mo.-based Live Real Farms, owned by Dairy Farmers of America, launched an Energy Drink made from dairy and fruit juice.

Jamba Inc., Emeryville, Calif., introduced its new line of organic, non-GMO, ready-to-drink cold-pressed juice blends.