Kayco, Bayonne, N.J., introduced Wonder Melon, a watermelon juice it said builds on consumer demand for the summer staple. Wonder Melon is made from 100% organic cold-pressed juice with no added sugar, artificial ingredients or artificial colorings.
Kayco said the healthy drink comes in two varieties. Watermelon Cucumber Basil is a concoction of real watermelon juice, lemon juice, apple juice, cucumber juice and basil, with only 80 calories per 8.45-ounce bottle. Watermelon Lemon Cayenne has real watermelon juice, lemon juice, apple juice and a dash of cayenne and just 100 calories per 8.45-ounce bottle.
“Wonder Melon perfectly captures what consumers are looking for right now,” said Kim Cassar, Kayco’s executive vice president of sales and marketing – Beyond Division. “It’s not only healthful and out of the ordinary, but also undeniably trendy and irresistibly delicious. We’re confident that Wonder Melon will make a huge splash this summer.”
Both juice varieties are Non-GMO Project Verified, Fair Trade Certified, certified USDA organic and certified OU kosher. Kayco said the suggested retail price of the juice is $3.99 per 8.45-ounce bottle. Wonder Melon is available in the refrigerator section at Shop-Rite, Fairway, Best Market and many independent grocers, and is also available through Amazon.