Retail ice cream sales might not have being eating fire this year, but they certainly have been on fire. Over the 52 weeks ending Sept. 6, 2020, dollar sales in the ice cream subcategory of the larger ice cream/sherbet category were up 13.4% (to $6,841.8 million).

It's a sweet state of affairs for the retail ice cream/sherbet category. Dollar sales jumped 7.6% to $7,298.8 million during the 52 weeks ending May 17, 2020, according to data from Chicago-based market research firm IRI.

While the retail ice cream category has seen sales flatten and even tumble slightly in recent years, its novelties cousin has fared much better.

Like many other U.S. retail food categories, the ice cream category has been awash with innovation during the past few years. From lower-sugar, higher-protein formulations and portion-controlled offerings to "ice cream" that's ... well ... not really ice cream.

The U.S. retail ice cream segment certainly has seen easier times. According to "Ice Cream and Frozen Novelties - U.S.," a report published in May 2019 by global market research firm Mintel, the mature and diverse category is "finding growth elusive."

The "one armed bandit" brought some good news and some bad news to the ice cream and frozen novelty segment in the past year. The good news? Frozen novelties saw a pretty payout, with dollar sales rising 4.2% to $4,906.3 million during the 52 weeks ending Aug. 11, 2019, according to data from Chicago-based market research firm IRI.

Ice cream is big business in the United States. According to the Washington, D.C.-based International Dairy Foods Association, it is an $11 billion industry that supports 26,000 direct jobs and generates $1.6 billion in direct wages.

Consumers' love affair with ice cream is global in scope. In fact, the global ice cream market size was valued at US$54.80 billion in 2016 and is expected to grow at a compound annual growth rate of 4.1% between 2018 and 2025, according to a January 2018 report from San Francisco-based Grand View Research.

Ice cream sales have been ticking up, showing some promise in the ever-competitive category. Sales of frozen novelties, meanwhile, have not been faring as well. Unit sales have been falling, and dollar sales have been nearly frozen.