Society is changing. As the baby boomer generation ages, and slowly leaves this world, a new force of consumers is emerging and challenging the way the dairy industry does business.

Leaders in the dairy industry are increasingly more aware of how competition has grown, with brands spending hundreds of millions of dollars for shopper loyalty.

Danone North America, headquartered in White Plains, N.Y., and Broomfield, Colo., said its Oikos Triple Zero brand is celebrating the National Football League (NFL) season kickoff with two new ads, starring New York Giants running back Saquon Barkley, as part of its “Stronger Makes Everything Better” campaign.

The ‘Smooth Off Challenge’ captures the chemistry that happens only between girlfriends who get together to banter and riff.