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    Home » Authors » Brad Legreid

    Brad Legreid

    Brad Legreid is executive director of the Wisconsin Dairy Products Association, Middleton, Wis.
    Articles

    ARTICLES

    grocery shopping

    Times are changing in the dairy industry

    Columnist Brad Legreid urges ‘don’t get left behind’
    Brad Legreid
    July 27, 2022

    Society is changing. As the baby boomer generation ages, and slowly leaves this world, a new force of consumers is emerging and challenging the way the dairy industry does business.


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    legreid

    No good answers to COVID-19 questions for dairy industry

    There are myriad questions looming over the dairy industry as we emerge from the COVID-19 pandemic.
    Brad Legreid
    July 14, 2021
    In the 1980s, “Family Feud,” starring Richard Dawson, was traveling around the country looking for families to be on the show. Madison, Wis., was one of the cities they visited in search of one family to bring out to Hollywood.
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    legreid

    When a pandemic collides with politics

    There’s a great divide between Republicans and Democrats in relation to COVID-19.
    Brad Legreid
    July 20, 2020
    COVID-19 is real. It's wreaked havoc on society. Like most other industries, agriculture has taken a beating. Dairy processors, farmers and allied companies all have suffered and now face a new world of personal protective equipment, social distancing, self-isolation and other preventative measures.
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    legreid

    What a hyper-partisan political world spells for dairy policy

    Political uncertainties pose concerns for the dairy industry
    Brad Legreid
    August 16, 2019
    The politics we're experiencing in today's world are nothing like what our parents' and grandparents' generations lived through. The days of bi-partisanship, compromise and polite regard for differing viewpoints are gone.
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    Politics in a Poor Economy

    Brad Legreid
    October 1, 2010
    Paralyzing partisanship and a poor economy are leading to an exodus of some career politicians. With anti-incumbent fervor running rampant, politicians are most certainly feeling the heat.  
    Read More
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    Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

    Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

    An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

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