The two 30-second television spots, titled “Goddess” and “Flight,” were produced by the San Francisco-based advertising agency Goodby, Silverstein and Partners.

Goddess opens with a dream sequence set in a swimming pool. A beautiful woman dressed in a white bathing suit appears and she beckons the dreamer to follow her into the pool. Just as the woman is about to surface from beneath the water, a tall, bald, man dressed in the woman’s bathing suit surfaces and says, “What? Don’t like interrupted dreams? There might just be a drink for that.”

Flight opens with a man running through a park and then he is flying over a park. Eventually he is overtaken by a gaggle of geese and he hears someone say “pssst.” A goose says to the man, “Hey, this dream could have gone on longer if you’d just had a certain drink before bed, but you didn’t, Sooo…” and the man falls towards the earth. Then the spot cuts to salsa music playing over a shot of a glass of milk in a moonlit kitchen.

Besides the television spots, CMPB is using digital bus shelters in San Francisco to make people yawn. At the end of the series of yawn images, a call to action invites viewers to call 855-MILK-ZZZ. Consumers can choose from a series of options to help them go to sleep, including the world’s most boring man reciting the number pi and soothing chants of a meditating monk. See the ads at www.gotmilk.com.