marketing of dairy foods - Page 1

Carvel Ice Cream Cakes unveils brand refresh

January 29, 2026

The fresh look brings Carvel's recent rebrand to life, pairing the brand's classic heritage with a brighter, bolder, more modern personality. Pops of summery yellow join Carvel's signature cherry red and blue frost, plus playful design elements and iconography nod to Carvel's rich history and nearly a century of ice cream cake innovation.

Cheez-It mascot to return for Citrus Bowl

November 18, 2025

Once the legendary ruler of the Cheez-It bowl game, Prince Cheddward eventually traded the spotlight for a well-earned retirement. That is, until Ched-Z reminded him that college football fans were still craving their prince.

Women in dairy are forging out their own path to success

Women in the multifaceted dairy industry share their challenges, aspirations.

Barbara Harfmann

March 15, 2024

Since 1995, presidents have issued a series of annual proclamations designating the month of March as “Women’s History Month.” Dairy Foods is proud to highlight and celebrate 10 fascinating women working in the multifaceted dairy industry who are carving out their own unique path to success.

Milk 2.0

Dairy brands must develop foods, beverages for health-conscious millennials

As millennials reach for healthier on-the-go options to accommodate their busy lifestyles, they’re seeking substitutions to traditional dietary staples – particularly milk.

Chris Gretchko

June 15, 2016

The dairy industry must take a close look at the consumption habits and behaviors of millennials. Then, it must develop dairy products that keep the industry and its products relevant.

Cold licks

Velvet Ice Cream, Carvel offer free ice cream cones in April

Receive a free cone from Velvet on April 25 and from Carvel on April 30.

April 24, 2015

Family-owned Velvet Ice Cream and franchised Carvel Ice Cream Shoppes are giving away ice cream this month.

Food fetish

Dairy industry needs a whole month (April) to celebrate the grilled cheese sandwich

Is your grilled cheese recipe worth $15,000?

April 7, 2015

Dairy brands and associations are taking to the web and using social media to promote grilled cheese sandwiches in April, known as National Grilled Cheese Month.

DairyUS is the new face of dairy industry's Real Seal campaign

January 10, 2014

After a nationwide vote, a new cartoon character helping to build awareness of the advantages of real dairy foods has a name: DairyUS.

The real deal

Industry turns to social media to shore up dairy's strength

Real Seal campaign aims to take back ground ceded to grains, fruits, nuts and vegetables.

June 5, 2013

The National Milk Producers Federation, Arlington, Va., has turned to social media to revitalize the Real Seal, which identifies foods made with milk from U.S. dairy farms. It is pushing back against foods made from grains, vegetables, plants and nuts and have usurped dairy designations like milk, cheese, yogurt, ice cream.

New ad campaigns target athletes, Hispanic market

April 18, 2013

While Shamrock Farms, Phoenix, is hitting lacrosse fields across the country this spring, the California dairy industry is appealing to the state’s Hispanic consumers.

Free-standing inserts

Frigo says 'cheese wisely' in this weeks FSIs

Frigo, Carnation, Knorr and other brands show recipe ideas using dairy foods and beverages.

James Carper

October 3, 2012

Saputo's Frigo CheeseHeads string cheese brand builds a promotion around the election season. Other dairy marketers offer their foods as recipe ingredients.